Digital marketing post 3

Making a product is all well and good, but if you have no clue to whom you will be selling your product to, then you may end up with a product no one likes while advertising to a group that has no interest in your product at best.

One way of dealing with that issue is to create buyer personas to get an idea of what consumers think of your product.

A buyer persona is made by gathering statistics on consumers and then creating a false consumer using those statistics to get into the head of consumers so that you can get information on what consumers think in a much faster method than actually asking them and compiling the information, if some what less acurate.

For my graded unit I have three buyer personas of differing demographics and familiarity with games that I have made that I will be using to help ensure I create a product that is actually liked and enjoyed by consumers.

Meredith, A., 2021. How to Use Psychographics in Your Marketing: A Beginner's Guide. [online] Blog.hubspot.com.