Digital marketing post 6

In terms of things that most people have, phones tend to be up there, so taking mobile advertising into account can be very important for getting products out to the populace.

One method of using mobiles for marketing is by making adverts to put within game apps, this would be effective as they tend to have a decent amount of places to put ads, along with people tending to play games on their phones while waiting for something in places from public transport to bathrooms.

Another method of advertising from mobiles would be to take websites and emails and optimise them for mobiles, this will help as more and more people are opening emails and browsing the internet on their phones rather than on a desktop and so optimising for them help you reach a much larger audience.

Marrs, M., 2022. What Is Mobile Marketing & Why Does it Matter So Much?. [online] WordStream.