Analytics Post 2

When marketing it's good to use analytics to measure how effective each method of marketing that you are using is.

One measurement method that you ay use is Customer acquisition cost, which measures how much money you have to spend, against new customers gained, this can also be useful when combined with Customer lifetime value, which is the measurement of how much money you gain from a customer over their lifespan, together you can measure how much money you need to spend immediately against how much money you will have gained in the end to help you measure different marketing methods against each other.

Although rather than using multiple ways of measuring profit and then combining them to get the end result it may be faster to use Marketing revenue attribution which directly measures profit gained against capital used.

Edgecomb, C., n.d. 10 Marketing KPIs You Should Be Tracking. [online] Impactplus.com.