Digital marketing post 5

When using emails for marketing purposes there are a few methods that can be used, the first would be to set up a newsletter that consumers can sign up for, this can help keep consumers interested in the things that drew them in, while also informing them of any new products you begin developing, the main issue this method has is while it can keep customers interested it can't draw and new consumers in.

Another method that you may be able to use is cold or prospect emailing, this is sending emails to addresses that you don't already have listed as interested consumers, this could help draw in new customers but sending them to individuals may cause legal issues as while sending these emails to businesses is still legal it is no longer legal to send these types of email to unknown consumers.

Tubis, N., 2018. Council Post: How Cold Email Marketing Can Grow Your Business. [online] Forbes.