Digital marketing post 8

When marketing it can be good to keep affiliate marketing in mind, this is getting another company or individual to promote your product with the term for both being affiliates.

The main benefit of affiliate marketing is that you benefit from someone else's audience and you don't have to make the full advert yourself, but on the flip side it can cost quite a lot to get someone to advertise for you especially if you are looking for someone with a large audience.

while it can be effective there are also those that ask if this type of marketing is ethical, this is the reason that platforms like youtube now have to tell you if there is a sponsored ad in the video.

Patel, N., n.d. What is Affiliate Marketing (and How to Get Started). [online] Neil Patel.