Analytics Post 1

When marketing, analytics are something to keep track of for two main reasons.

The main reason to keep track of analytics is that it helps you know who is interested in your product, therefore helping you aim towards what that target group would want rather than being too broad in your scope, such that the consumers lose interest in your product.

A secondary reason to keep track of who is interested in your product is that it also tells you who isn't interested in your product, and if the group you are trying to market towards isn't interested in the product that tells you that you need to change something about your marketing to attract them towards your product.

Single Grain. n.d. Why Digital Marketing Analytics Matter To Your Business. [online]